For experienced authors, this will come as no shock, but for those writing their first book or getting ready to publish their first book, there is a harsh reality to learn…
You and you alone are responsible for the marketing of your book.
If you are one of the few who have been picked up by a publisher they will tell you the same thing.
Never fear, there are lots of good resources to help you through the marketing mess. Here are a couple good ones:
Dan Poynter’s Self-Publishing Manual
Both of these books take you by the hand and guide you by the hand from the start of your book to the end and beyond. I use volume two a bit more because it covers some social networking techniques. Both are very valuable guides.
Also take a look at Dan Poynter’s website http://www.parapublishing.com
Do yourself a favor and sign up for his free info kits and newsletter. It focuses primarily on non fiction, but there is good info for the fiction writer as well.